Moscow 3026
Year: 2026
Medium: Logo, print, & merchandise design
This project aimed to create a cohesive branding campagin for a hypothetical summer Olympics in 2036. I took inspiration from cyrillic text, mezen, and constructivist design to create the logo mark, signage, and other deliverables for the brand guidelines.
This project required a cohesive brand identity. I selected a bold, geometric, and recognizable font for headers and a typeface that was compatible with both English and Cyrillic for the body copy. The colors took inspiration from the Moscow River, specifically during a sunset/sunrise. Each symbol, including the logo, breaks a part of the frame to allow them to be connected to one another.