Little Lit

Year: 2025

Medium: Event branding

This project aimed to create comprehensive brand guidelines for a children’s literature convention. This included a logo, wordmark, mascot, fonts, color palette, posters, social media, & merchandise.

I aimed to create a fun, clean, and simple aesthetic for this brand. Words like growth, development, and connection guided my process. It uses a color palette reminiscent of nature & stays vibrant. The heavy lines and slight offset of color give a little bit of additional charm and playfulness to the design.