Let’s Pull our Weight in Wilmington

This project aims to educate tourists on the horse carriage industry and encourage responsible horse care and patronage. I developed this project using insights from a carriage business owner in New Orleans, equestrians, and individuals who have no prior knowledge on horse care or behavior. This really helped me develop visuals that spoke to tourists while staying true to the information presented inside. My design choices were meant to stay lighthearted, and I took inspiration from travel postcards to encourage their use as souvenirs.